What we do

Promote West Sumatra globally as a unique and unforgettable destination through inspiring digital marketing, storytelling, and international tourism campaigns. Showcase natural beauty, from majestic mountains and valleys to beaches, waterfalls, lakes, and lush landscapes.

Preserve and promote Minangkabau culture, including traditional architecture, cuisine, arts, heritage, customs, and local traditions.

Support sustainable tourism that protects the environment, respects local culture, and benefits communities throughout West Sumatra.

Empower local communities and businesses by connecting travelers with local guides, accommodations, artisans, culinary experiences, and tourism entrepreneurs.

Create meaningful travel experiences that encourage visitors to explore beyond popular destinations and discover the authentic heart of West Sumatra.